Hey, my name is Hershey, and I'm recording this so you can clone my voice. The point of these next few minutes is to capture how I actually talk. Not how I read, not how I perform, just how I sound when I'm explaining something to someone.
So I'm going to read through a bunch of different things. Some of it is going to sound like a normal conversation. Some of it is going to sound like I'm walking someone through a demo. Some of it is going to sound like I'm answering a question or pitching an idea. And the variety is the whole point.
The number one, two, three, four, five, six, seven, eight, nine, ten. Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday. January, February, March, April, May, June, July, August, September, October, November, December.
clip-01.wavHey, thanks for stopping by. I'm the agent on Hershey's site, and I'm here to give you a quick walkthrough of what he actually does and how he works with clients. Take a look around, ask me anything, and if you want to talk to Hershey directly, I can set that up too.
So here's the short version. Hershey builds AI agents for small and mid-size businesses. Not chatbots. Not workflows that break the second something unexpected happens. Real agents that handle real work, the kind of work that used to need a human sitting at a desk doing it all day.
Things like answering the phone when a customer calls. Following up on quotes that haven't been signed yet. Pulling data out of a hundred different places and turning it into a report. Booking appointments. Sending the right email at the right time. Stuff that looks easy but actually takes hours every single week.
The way he builds these is a little different too. Most people think of an AI agent as one big thing that tries to do everything. Hershey builds them more like a small team, where each agent has one job it's really good at, and they hand off to each other when they need to. It's faster, it's more reliable, and when something goes wrong, you actually know which agent messed up.
clip-02.wavLet me actually walk you through how one of these builds comes together, because I think it's helpful to see the shape of it.
Step one is always a discovery call. Hershey gets on a Zoom with you, usually for about an hour, and the goal is just to understand the work. What does your day look like? What are the things you're doing over and over that you wish you weren't? Where are the bottlenecks? Where is money leaking out of the business because nobody has time to chase it down?
Step two is a written scope. A real document, with real numbers, that says here's what we're building, here's what it costs, here's how long it takes, and here's what success looks like. No vague promises. No "we'll figure it out as we go." Everything is on paper before any code gets written.
Step three is the build itself. This is where it gets interesting. Hershey runs multiple Claude Code agents in parallel, each on its own branch, each working on a different piece of the system. So a build that would take a human team three months can ship in two or three weeks.
And step four is launch. We don't just hand you a system and disappear. There's a hand-off period, training for your team, monitoring for the first few weeks to make sure everything is working the way it's supposed to.
clip-03.wavPeople always ask about pricing, so let me just be straight with you. Builds usually fall into one of five tiers.
The smallest is a pilot. That's around six thousand five hundred dollars to set up, and somewhere between five hundred and a thousand dollars per month after that. It's a single agent, doing a single job, and it's a great way to see if this whole approach works for your business before you commit to anything bigger.
The next tier up is what we call a focused build. Twelve to fifteen thousand to set up, and one thousand to two thousand a month. Now you've got two or three agents working together, handling something more complex.
Above that, you get into the multi-agent systems. Twenty-five thousand and up to set up, and two thousand to five thousand a month. This is where we're replacing actual full-time positions, or building something that handles a whole department's worth of work.
And at the top there's full business automation. That's a custom number, usually north of fifty thousand to set up, and it's a multi-month engagement. We're talking eight, nine, ten agents working together, integrated into every part of how your business runs.
If none of those sound right, there's always a paid discovery option. Three thousand five hundred to seventy-five hundred, and that gets you a full audit, an architecture diagram, and a written recommendation. No commitment to build with us after that.
clip-04.wavOkay, can I just say, this is honestly the most exciting time to be building software in maybe ever. Like, ever. The stuff we can ship in two weeks right now would have taken a team of five engineers six months two years ago. Six months! And it would have cost a quarter of a million dollars!
And the wild part is, most businesses haven't caught on yet. They're still doing things the old way. They're still hiring three people to do the work that one agent could handle. They're still losing customers because nobody picks up the phone after five p.m.
This is the moment. This is the window where moving fast actually matters, where the businesses that adopt this stuff now are going to leave everyone else in the dust. And I'm not saying that to be dramatic, I'm saying it because I'm watching it happen in real time with the clients I'm working with right now.
So yeah. If you've been on the fence about this, this is your sign. Get on a call. Even if we don't end up working together, you'll walk away with a clearer picture of what's possible. And that alone is worth an hour of your time.
clip-05.wavLet me also say what this isn't, because I think it's important to be clear.
This isn't magic. AI agents are not going to solve every problem in your business. If your processes are broken, an agent is going to do the broken process faster, that's it. So part of what we do, before we build anything, is help you figure out what actually needs to be automated and what needs to be fixed first.
And these systems are not set-and-forget. They need monitoring. They need updates. The world changes, your business changes, and the agents need to change with it. Anyone who tells you they'll build something that runs forever with zero maintenance is selling you a fantasy.
The other thing is, these projects can fail. They don't fail often, but they can. Usually it's because the scope wasn't clear, or because the data was a mess, or because the client wasn't ready to change how their team worked. And the way you protect against that is by being honest up front about what's actually going to happen.
clip-06.wavSo what does your week actually look like right now? Where are you spending most of your time? What's the thing you keep meaning to fix but never get around to?
Are your customers reaching you when they want to, or are they getting voicemail at six p.m. and going to your competitor instead? How many leads do you think you've lost in the last year just because nobody followed up?
What if the answer wasn't more people? What if the answer was a system that just handled the boring stuff so your team could focus on the work that actually matters?
What would it mean for your business if every quote got followed up on within five minutes? If every customer got a personalized email at exactly the right moment in their journey? If your phone never went unanswered, ever, no matter what time it was?
Does that sound interesting? Does any of this map to what you're dealing with? Want to grab a time and talk about it?
clip-07.wavLet me tell you about a client I worked with recently. He runs a property management company. About fourteen hundred units across northern New Jersey. Solid business, been running it for fifteen years, knows what he's doing.
But every Monday morning, he and his team would spend the entire day, like literally the whole day, going through tenant emails. Maintenance requests. Lease questions. Complaints. Some of it was urgent, some of it could wait, but it all looked the same in the inbox. So they'd triage manually, every single Monday, for years.
We built him an agent that does it in about twenty minutes. Reads every email, categorizes it, flags the urgent stuff, drafts responses for the routine stuff, and hands the team a clean priority list before they've finished their first cup of coffee.
And here's the thing. He didn't fire anybody. His team is still the same size. They just stopped doing the work that was making them miserable. And now they have time to actually do the parts of the job they're good at. The relationship stuff. The hard conversations. The decisions that need a human.
That's what these agents are for. Not replacing people. Freeing them up.
clip-08.wavThe quick brown fox jumps over the lazy dog. She sells seashells by the seashore. Peter Piper picked a peck of pickled peppers. How much wood would a woodchuck chuck if a woodchuck could chuck wood?
Red leather, yellow leather. Unique New York. Toy boat, toy boat, toy boat. The sixth sick sheik's sixth sheep's sick. Irish wristwatch, Swiss wristwatch.
I went to the store and bought apples, oranges, bananas, mangoes, pineapples, blueberries, raspberries, strawberries, watermelon, cantaloupe, grapes, peaches, plums, and pears.
The phone number is two oh one, five five five, eight three nine four. The address is one twenty-seven Main Street, suite four-oh-eight, Englewood, New Jersey, oh seven six three one. The meeting is at three thirty p.m. Eastern on Tuesday, April twenty-second.
Words with tricky sounds. Anthropic. Algorithm. Artificial. Specifically. Particularly. Architecture. Infrastructure. Implementation. Configuration. Sophisticated. Choreographed. Quintessential. Phenomenon. Ephemeral. Juxtaposition.
clip-09.wavYeah, so, honestly, I think the best way to figure out if this is right for you is just to talk. Like, no pressure, no pitch deck, just a conversation. You tell me what's going on in your business, I tell you whether I think there's something here, and if there isn't, we shake hands and go on with our day.
I'm not a salesperson. I genuinely don't have time to take on clients I can't help. So if I tell you I think we should work together, it's because I actually believe that. And if I tell you I don't think this is a fit, it's because I'm trying to save us both time.
Also, fair warning, I'm probably going to ask a lot of questions. I'm one of those people who has to understand the whole picture before I can give you a real answer. So if you're looking for someone who'll just nod along and quote you a number, I'm probably not your guy.
But if you want someone who's going to actually think about your problem? Yeah. Let's talk.
clip-10.wavI get this question a lot. People say, isn't AI going to replace my team? And honestly, the answer is, it depends what your team is doing. If your team is spending forty hours a week on data entry, then yeah, some of that work is going to change. But that's a good thing, because nobody got into the business to do data entry.
The other one I hear is, isn't this just hype? And look, I understand the skepticism. There's a lot of nonsense out there. There are a lot of people selling AI snake oil right now. But the difference is, you can see this stuff working. I can show you systems that are running right now, in real businesses, doing real work, every single day.
Some people worry about the cost. They look at fifteen thousand dollars to set something up and they say, that's a lot of money. And I always say, compared to what? Compared to hiring someone? Compared to the leads you're losing every week because nobody's following up? Compared to the time you're spending on stuff you hate? Run the math. The agent pays for itself in three or four months, every time.
And then there's the people who are worried about the technology being too new. They want to wait. And I get it, but here's the honest truth. The longer you wait, the further behind you get. Your competitors are not waiting.
clip-11.wavI know this can feel overwhelming. You've been running your business one way for years, maybe decades, and the idea of bringing in a system that handles things differently, that's a big shift. It's okay to take it slow.
You don't have to automate everything at once. You don't have to commit to some massive overhaul on day one. We can start small. We can pick one thing, one small part of your operation, and build something that handles just that. And once you see it working, once you trust it, then we talk about what's next.
That's actually how most of my best client relationships have started. Small project, prove it works, expand from there. No drama, no pressure, no big leap of faith required.
And if at any point you decide this isn't for you? That's fine. We part ways, no hard feelings. I'd rather have a happy client who only worked with me once than an unhappy one I dragged into something they weren't ready for.
clip-12.wavAlright, so that's the tour. That's who Hershey is, that's how he works, and that's the kind of stuff he builds. If any of this resonates with you, the next step is honestly really simple. Click the button on the screen, pick a time that works for you, and you'll be on a call with him within a week.
That call is free. There's no commitment. No pitch. Just a conversation. Worst case, you walk away with some new ideas. Best case, you find a way to give yourself ten or twenty hours of your life back every week.
Either way, it's worth an hour. So go ahead, book the time. And hey, if we end up working together, I'll be talking to you again soon. As me, not as the agent. Probably.
Thanks for listening. Take care.
clip-13.wavOne more thing I want to mention, because it comes up a lot. People ask me how I got into this. And the honest answer is, I've been building software for fifteen years. I ran a development agency. I shipped a ticketing platform that ran events at MetLife Stadium. I rebuilt websites for architectural lighting companies, I built games on Roblox with millions of plays, I helped launch a school dismissal product that's running in real schools right now.
The reason I switched to AI consulting is because I saw what was coming. I started using Claude Code on my own projects and realized I could ship things in a fraction of the time. And once I knew that, going back to traditional development felt like driving a horse and buggy when there's a car sitting in the driveway.
So now I take everything I learned in those fifteen years, the architecture chops, the production experience, the ability to translate between business problems and technical solutions, and I apply it to building agents. That's the whole story.
If you've made it this far, thanks for sticking with me. I appreciate it. Now seriously, go book a call, or close the tab, but either way, have a great rest of your day.
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